On November 27th, at Palazzo Giureconsulti in Milan, the third edition of “Come corre la bike economy” (“How the Bike Economy Is Moving”) was held. The event, organized by the Chamber of Commerce of Milan, Monza Brianza and Lodi, explores the opportunities and developments of the bicycle-related economy across the Lombardy region.
We at Clorofilla also took part to gain insight into the sector’s growth trends and to build new partnerships.
It is often said that the world of the bike industry is populated by enthusiasts—people who choose to work in this field because they are cyclists themselves and genuinely wish to contribute to the growth of the sector. However, this should not make us forget that running a business always requires the ability to interpret market trends and move in the right direction to keep one’s enterprise healthy and competitive.
This is a reminder that Buratti Meccanica, increasingly committed to the bike industry—first with Clorofilla Bike Stations and now also with Clorofilla Bike Lab—has always kept clearly in mind. If passion has been the spark that ignited all Clorofilla projects, every decision has also been guided by the awareness that the cycling sector has long drawn significant attention from major institutional and private stakeholders.
As highlighted during the event organized by the Chamber of Commerce of Milan, Monza Brianza and Lodi, just a few years ago talking about a bike economy might have sounded unusual, while today the term naturally encompasses all the businesses that are building a true economic macro-category around the bicycle.
Despite the challenges that followed the pandemic-era cycling boom—whose effects are still being felt—the sector’s numbers have grown steadily in recent years. European policymakers, too, have recognized the central role of the bicycle in the future of mobility, tourism, and industry, as thoroughly illustrated in the presentation by Manuel Marsilio, ambassador of the World Bicycle Industry Association to the UN and WHO.
In response to this trend, the Chamber of Commerce has invested in training initiatives and support for cycling-related projects across several strategic areas of the sector, from bicycle and component manufacturing to cycle tourism.
The data shared during the various presentations confirm a growth trajectory that appears to be only at its beginning, as the bicycle is increasingly seen as a strategic asset in the emerging vision of mobility—one that can no longer be overlooked.
Events like this clearly demonstrate the importance of fostering connections between businesses and institutions, ensuring that the actions taken are truly effective and capable of triggering long-term, scalable change.
For small artisanal companies like ours, networking initiatives of this kind are essential. This is why we closely follow the developments within the bike economy and hope that virtuous examples such as the one set by the Chamber of Commerce of Milan, Monza Brianza and Lodi will be replicated in other regions as well.
For further details, we refer you to this article from La Gazzetta dello Sport.
